Pat wants to go paper - he tries to find a publisher for his new book idea. ... which is quite the opposite of what he prayed so far about passive income ... well lets see what happens ...
I don't like testimonials
First of all, have you ever seen negative ones? They are always positive and tell how life changing the product was ... How do you even know the are for real or just fake ... Only because they come with a name and sometimes place (e.g. Bart Simpson, Springfield), does them make trustworthy? Even a photo could be from anyone ...Pat likes them and it seems a valid marketing tools ... otherwise people would not use them, would they?
There are written testimonials, video testimonials, or blog testimonials ... when you use them, add a name & place, and let them say how your product changed their life ... and let them look "real" e.g. using hand-written notes, poorer quality video or audio ...
... interesting note, Pat refers to a page generating such small notes/testimonials ... the domain is for sale ...
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