Smart Passive Income #145 - Further SEO Optimization & The Experiment Begins

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Pat names three ways (he thinks) search engines use to rank web sites:

• The number of links to the page: More is better, Links from higher ranked pages are even better ...
• The activity of the page: Is it still alive or did the content change recently?
• The relevancy of the page: Does the page match the search query?

Concerning the relevancy he provides more detail:

• The relevancy of the domain and URL themselves
• The title and headlines of the page (especially ones wrapped by header tags)
• The consistency of the content (does the content contain only keywords without "real" text)
• The relevancy of the back links (if their content matches the query)
• The relevancy of the text of the back links (does the text of the actually link text match the query?)
• The relevancy of the used media

For his SEO experiment addressing the items above he decides to:

• Create a new post containing his keywords in the title.
• Create a YouTube video containing his keywords in title, description and tags.
• In the video ask a question to be answered via comments.
• Bookmark blog and video on various bookmarking websites like Digg, StumbleUpon, Delicious et al.
• Post links to the blog and video on social media sites like Facebook and Twitter ...
• Later on write additional articles following the steps above and in addition link to the previous articles and videos.

... let's see what happens ...