Smart Passive Income #245 - Optimize your Error Page

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Pat - marketing mastermind - knows even to use 404-error pages ...

An 404 page or any other error page is a website that appears in your browser when you mistype a link, if a link does not exist any more or any other problem appears ...

Normally you get something like:

Oops! We couldn't find what you were looking for.

 ... but because the appearing page is nothing but a web page, you can adjust its appearance ...

• Change the text, give more detail, be nice ...
• Add a search function ...
• Add links or excerpts of your most popular posts ...
• Add links, excerpts, or even the complete resent posts ...
• Add links to categories and tags of your posts ...
• Add an opt-in form for your newsletter ...
• Add advertisements for your products, promotional material ...

However, make sure your visitors still knows that the page she/he sees, is an actual error message ...