Smart Passive Income #275 - Use the Force, Pat ...

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Today's (September 2010) guest post by James Tayo - his blog seems to be no more - provides hints on how to make people click on your links ...

It starts with a personal story - how English people cannot resist reading stories about the Royal family ... and immediately provides the big secret:

Use incomplete headlines

People are nosy, and will not be able to resist finding out what's behind that headline ... we simply want the complete story ... click ...

... James provides a link ... which does not exist anymore ... which is creating even more suspense ;)

Nevertheless, he names some of the headline examples from that non-existing page:

• "The Secret of Making People Like You" ... of course we like to uncover secrets ...
• "A Little Mistake That Cost a Farmer $3,000 a year" ... it seems that the combination little with a "high" sum creates the magic ... but don't we like to read about the mistakes of other people, too?
• "Why some People Almost Always Make Money in the Stock Market" ... again a secret to uncover combined with a sprinkle of jealousy ...

... and he wouldn't be a great marketer, wouldn't he finish with a call to action: Come up with a headline for this post using the described principles!