Newsletter |
Pat likes getting emails ... that's why he subscribed to more than 20 newsletters ...
... either that, or - as he says in his post (which of course starts with a personal story ... he finished his manly housework - cabinetry, painting and putting up a new fence ...) - each email is a chance to learn something new about marketing.
Next time you receive an (annoying?) newsletter keep special attention to:
- the subject of the email ... does it coerce you to open it? Why? Why not?
- what's the call of action, how is it structured? ... Did you follow it? Why? Why not?
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