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| The Little Blue Book of Advertising |
Pat cleaned house and found a book, to be precise "The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Differene" (the marketing affine reader will note the personal story coupled with an affiliate link ...)
The book holds a chapter about blogging and has ideas/tips to help bloggers:
- know your audience, write for a specific group of people ... don't try to please everybody
- be clear and concise ... don't ramble
- no hype ... don't exaggerate
- tell the truth ... don't exaggerate
- answer all comments quickly
- reveal your sponsors and/or investors
- be open for changes ... blogging changes fast
