Smart Passive Income #199 - Infomercials

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Pat likes, sorry loves, infomercials. In his opinion, the main point you can learn from infomercials is testing and optimizing. Before running an nationwide infomercial, they are tested locally on a smaller scale. You can do the same running small Adwords campaigns.

He recommends to watch infomercials actively and especially look out for:

• demonstrations - how "easily" the products are used
• calls to action - how the customers is told (not asked) to do something
• pricing - how the price is mentioned quite late in the infomercial, how it is compared to similar products, and how the are massively price reduced

 Use those strategies for your products and leave a comment here (notice, that's an actual call to action).

Smart Passive Income #144 - SEO by Keywords

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Pat starts a new experiment: Pushing the search ranking of his site using keyword positioning.

He starts by determining which keywords are looked for most - using the tools provided by Goolge Adwords (and another one which does not seem working any more).

Smart Passive Income #43 - PPC Affiliate Marketing

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With blog entry #43 Pat returns to smart passive income. He actually did not stop but now he returns to writing about that topic.

Remember, passive income means you create a product once, setup an automatic process to monetize your product ... and earn money without further work.

In this blog entry Pat introduces PPC affiliate marketing.

With affiliate marketing, you need to find somebody who has a product and pays you a fee when you allure somebody else to buy that specific product. E.g. if you have blog, you could write an article about a product and link to it (using a special affiliate code). If somebody uses that link and then buys the product, you get a fee ...

The PPC stands for "pay per click". In the example above you might have the problem, that people need to know and visit your blog to be able to actually use your affiliate link. To increase the visitors to your blog you can e.g. use Google Adwords and pay (per click) to be on top of a search result to increase your visitor stream. Depending on the keywords you use and the click-through rate (meaning that not everybody visiting your article will actually also buy the product), PPC affiliate marketing might be the solution for you. If you spend more money on adwords than you get as affiliate fee, you might want to reconsider this strategy.