Why is Pat sharing so much personal information? He wants to connect with his traffic. Ok, sounds reasonable, and is most likely more effective than cold selling ... but, no fear of identity theft?
... in addition he recommends to encourage comments ... so, please, please, please, leave a commen ...
... I will respond (not only because Pat says so) ...
... and you should hook up further, using Facebook and Twitter ...
... and last (but not least) provide mini-transactions by
- entering a name and email into an opt-in form for a newsletter or a free gift
- using polls, surveys and contests
