Smart Passive Income #275 - Use the Force, Pat ...

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Today's (September 2010) guest post by James Tayo - his blog seems to be no more - provides hints on how to make people click on your links ...

It starts with a personal story - how English people cannot resist reading stories about the Royal family ... and immediately provides the big secret:

Use incomplete headlines

People are nosy, and will not be able to resist finding out what's behind that headline ... we simply want the complete story ... click ...

... James provides a link ... which does not exist anymore ... which is creating even more suspense ;)

Nevertheless, he names some of the headline examples from that non-existing page:

• "The Secret of Making People Like You" ... of course we like to uncover secrets ...
• "A Little Mistake That Cost a Farmer $3,000 a year" ... it seems that the combination little with a "high" sum creates the magic ... but don't we like to read about the mistakes of other people, too?
• "Why some People Almost Always Make Money in the Stock Market" ... again a secret to uncover combined with a sprinkle of jealousy ...

... and he wouldn't be a great marketer, wouldn't he finish with a call to action: Come up with a headline for this post using the described principles!

Smart Passive Income #217 & #218 - Facebook & Benefits vs Features

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Pat praises Facebook ... nothing more to say there ...

Daniel Scocco explains why benefits sell and features don't ... because people do not care about the features of your product, they care about how your product helps them solve their problems ...

Smart Passive Income #215 & #216 - Video & Little Known Ways to Boost your Blog

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... a video about smart passive income that I am boycotting out of pure principle ... come on Pat, you don't post those because they are the best way of communicating your ideas, but because it helps your SEO ...

... and Kim Roach shares "little known ways" to boost your blog ...

She starts ... and we know that one already ... by sharing personal information: She just finished her Starbucks Doubleshot ... I wonder why there is no affiliate link to Starbucks ... just you know, I just finished my regular coffee. I guess I am not that fancy ...

Kim's tips:

• Convert individual posts of your blog into ebooks and post them on free ebook sites ... well, don't know about that ...
• Build a social community ... good one ... 
• Create content for other people membership sites or products ... referring back to your own blog ... which Kim calls that content integration marketing ... sneaky one ...
• Focus on newsletter subscribers instead of RSS feed subscribers ... and swap adds with other bloggers ... 
• Produce value content ... a really new one ...

Kim's blog is still alive and active ... the links of her guest post aren't ... could be the described concepts are not that valid any more ... after four years ...

Smart Passive Income #45 & #46 - Health - #1 Secret to Web Traffic - Be Nice!

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Pat is still training his body and getting healthier and he shares his number-one secret to increasing traffic to your web side:

Beeing nice to your visitors!

Agreed! 100% ... however (there is always an however) if there are no visitors, it's hard to be nice to them ;)

There is actually a Czech proverb (at least so I was told):

 It's nice to be wise, it's wiser to be nice!