Pat is starting a podcast (which is still alive in 2014) and to involve his future listeners, he asks for help, ... to fill out a short survey ...
... and embedded in yet another personal story, the secret of calling people to take action ... it seems we - the people - cannot stand that something is unfinished ... Pat uses this insight e.g. by
- asking for name and email address in return for freebies like ebooks, ...
- providing free content, and keeping part of it for the paid version, ...
- ...
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