Pat involves his readers once again:
What three words will you choose that make you stand out from everyone else?He derived his question from trying to describe his web site using only three words ... Why that might be useful? Have you ever heard about elevator pitches? ...
Try to explain your business/project/orSomeThingCompletelyDifferent to a stranger (a potential investor) during an elevator ride (note, that would be a "normal" building not a 500-storey one) ... Being able to describe your web page in three words really helps ...
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