Pat advises that all bloggers should be on YouTube. If you follow his advise you should
- provide quality content
- provide quality videos (1280x720 ... please note that HD does not actually mean that your video is high quality, it's just it's size ... don't just upscale your video ...)
- be different ... don't upload the same stuff others do ...
- don't be afraid ... the worst that could happen is that you are getting sued for copyright infringement ... so please upload only content you own the rights to do so ...
- add a watermark to your video ... not to ensure your copyright, but that people know who's content they are watching, and maybe want to visit your site/blog ...
- start with an overview ... which allows your viewers to stick around for the interesting parts ;) ... otherwise they might run screaming away after the first ten seconds ...
- add calls to action ... you know the "buy now"s and "click here"s ...
- use screen casts ... (don't forget the copyright part!)
- add an intro, outro and music ... but don't go overboard ...
- be concise ... 10 minutes is enough ...
- split your video into (multiple) equal parts if it is longer ...
- embed the keywords in your title but make sure it still makes sense ...
- start the description with the URL of your blog
- use keywords as tags
- add an additional tag to link all your videos, e.g. using the name of your blog ... "passive income" might be to general, but "smart passive income" or "spi" might be nice ...
- place the video inside your blog
- post links to your blog/video to all possible social-media platforms
- use your video in comments to other popular (of course suitable/similar) videos
- add annotations to your video, e.g. a call to action ...
- make sure to choose a suitable thumbnail for your video ...
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