Imagine, you have a newsletter, you send it to your subscribers, and nobody opens it ...
... Pat has advise ;)
But first, let's increase the suspense ...
What's the reason, your subscribers don't open your mails?
- it's the size of your list ... the bigger the list, the smaller the rate of subscribers opening your emails ... well, don't know about that one, I would say this is a duplicate of the following issue:
- it's the quality of your subscribers ... meaning that people subscribing to your newsletter should really want to receive emails from you. So be honest, did you trick them into subscribing ... e.g. by exchanging their email address for a freebie?
- it's the subject of your newsletter email ... well, yesss ...
... the suspense has reached it's maximum, please wait at least ten seconds before reading the next line to enjoy the tension ...
Resend the email to everybody who did not open your email
... and that's what I would call spam ...... to make it look less like spam:
- ... wait a couple of days, before you resend your mail (Pat's magic number is 4 days)
- ... change the subject line ... that's foul ...
- ... tell your subscribers that this email is a resend ... ok, that's fair ...
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